@barrypennercreates

San Diego based male, over 50+ UGC creator for fitness, wellness, lifestyle, tech, pet brands

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Authentic DTC UGC with built-in ad strategy

Created by a 50+ marketer backed by real ad-buying experience and functional nutrition certification for Tech, Fitness & Health, and Home & Living brands.

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Vertical format

2026-10

2026-09

Portfolio

Selected UGC Work

Strategic creatives tested for performance across formats like product demos, before & afters, and voiceovers.

GoHighLevel · 92eeab0d-0412-4b61-93cd-6bee28760c31 · Green screen · Tech/SaaS

Minties · 4ee8a9bd-82ca-4e66-8623-af70a5425ab5 · Skit | Pets

Remington F5 Series · 0eff40b3-0834-405a-a69d-b9eab33fc321 · Product demo | Men's Grooming/Personal Care

JBL Clip 5 · cf2e37b1-71cc-48f2-a7a4-0f9501e7f750 · B-roll + voiceover | Consumer Tech

Apex Efficiency Labs · f26b149a-909a-4f41-982e-d5607f7df9fa · How To | Tech/SaaS

Oura Ring · b7e7d498-6902-4a1b-828e-59a775dd067d · Testimonial | Health & Wellness

About

Strategy-first creator for DTC brands

I combine real paid media buying experience with functional nutrition expertise to produce conversion-focused creatives for brands.

Services

UGC Formats & Deliverables

Tailored creative assets designed for both organic feeds and paid acquisition campaigns.

Paid Ads & Product Demos · Direct-response video concepts and walkthroughs

Testimonials & Voiceovers · Trust-building social proof and narrative voiceover tracks

Before & After / Tutorials · Clear problem-solution and educational breakdowns

Unboxing & Photos · Crisp product unboxing videos and high-res product photos

Raw Footage & Hook Variations · Multiple angles and testable opening hooks

Process

How We Work Together

A seamless 3-step collaboration from creative brief to final delivery.

1. Briefing & Strategy · Aligning on hooks, target audience, and key product angles

2. Production & Delivery · High-converting assets delivered within 5 business days

3. Refinement · 1 round of revisions included to ensure perfect alignment

Usage & Add-ons

Usage Rights & Add-ons

Scale your ad spend with flexible licensing and production upgrades.

Paid Ads Usage Rights

Raw Footage Delivery

Organic Usage Rights

Extra Hook Variations

Fast Turnaround Delivery

Contact

Let's create high-performing UGC

Ready to scale your DTC campaigns in Tech, Health, or Home & Living? Send over your brief to get started.

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Barry Penner

@barrypennercreates